Choosing A Direction: Learning How To Test Ideas

Individual Contributor

Background

This is a presentation at the 2021 Denver Startup Week. The event is aimed at entrepreneurs.

The Problem

Many entrepreneurs don't understand how or when to test product ideas. There are many methods, but poor process and bias can create false signals that are costly.

This presentation explores how to approach testing everything from an idea to a fully developed product and some of the decision points that are important to consider to get successful results.